Here’s what I presented to the
owners of Kilter Brewing Company.
During my second-year of Creative Communications, me and my group had the chance to develop a marketing campaign for Kilter Brewing Company which would help increase brand awareness and sales. I was heavily involved with the development of our campaign strategy which centered around redefining craft beers. We decided on naming our campaign, “Beer Reimagined.” The big idea was using Kilter’s unique beers and giving them personalities consumers could connect with. We decided to delegate the work and assign different areas for each group member to focus on. Below are the samples of work I was able to contribute to the group and I’m proud to say I designed and presented.
Who designed this rad landing page?
Oh my goodness, look how clean this landing page looks. Yeah, I’m a sucker for clean and minimal looking designs and this is what me and my group used as the branding for our campaign. Majority of our ideas involved redirecting customers from social media posts, printed posters, and QR codes towards our website so I designed this for the Kilter team to visualize what it could look like.
Who doesn’t love a quiz?
Our target audience was non-beer drinkers so helping consumers connect with a specific beer that matches their vibe, energy, and preferred flavour profile was something we wanted to know. This is where I came up with creating a BuzzFeed style quiz people could take on the website which would match them with a beer based on the answers provided. This gives them the option to share the results on social media and an idea of what Kilter beer to try.